The world record for tallest Lego tower now belongs to Brazil. I also found the history of this record and you can see it here.
I think ToyFair is a little like getting too much of anything good. After awhile it just all turns to shit. No… not another aisle of puzzles. Whatever, you don’t care about that. Here on BrickPOP it’s all about the Lego. So let’s get to it. I headed over to the Lego booth and wrangled an appointment as a member of the media. It was nice that the Lego folks have decided that bloggers count. Yay. Of course when I got there for my appointment the lady at the front desk told me I didn’t have one and tried to shoo me away. But eventually she let me in anyway. Rachel from the Lego PR agency was a sweetheart, informed, and unhurried even though it was the end of the day and everyone was tired.
I know pictures are circulating already so i’m not telling you much you haven’t heard. Here are the highlights that made an impression on me (corresponding pictures are below in the gallery):
Most importantly however is the picture that I couldn’t take. the Cars 2 Lego. This is what I’m saving up for. Mainly because of the colors. There are two sets with small models of all the Cars characters. In terms of scale, the cars themselves aren’t much bigger than Hot Wheels. Pretty small. But the colors were fantastic. Sand green and some other goodness. But the best was what looked like two new colors to me. One looked like Magenta on from the BrickWiki color chart. But the other was a sort of 1950’s kitchen appliance sky blue. The closest thing I saw on the color chat was Bright Light Blue but that didn’t do it justice. The last image in the gallery below (of the chair) is the closest approximation I can find (after investing 12 seconds in Google image search. I have a decent memory for color so I think this is pretty close.
Anyway, all in all a fun time checking out the new Lego goodness.
A word to the competition. I have no doubt you can take small bites out of Lego’s market share at the low end with pricey licenses, lower prices, lots of marketing, and sustained effort. But I believe the AFOLs are influential. And while there’s a degree of religiousness about them, the ones that I respect ultimately care about quality and creativity. To be fair to Hasbro, I haven’t seen KRE-O up close. But if the pictures that they published are any indication, you’re not even close on quality. And as for creativity, even the Lego PR lady was laughing that your Transformers don’t actually fucking transform. WTF!?!? (Again, I think I may be paraphrasing.)
From Bricks to Bothans announced the new Miniland at Legoland. I’m not sure if the new Star Wars land will replace an existing aging section of Miniland or if there will be a whole brand new section. My big questions is: why did it take them so long? This is such a great idea it should have been done a while ago. I think it’s great and now I’m trying to figure out when I can get down to Carlsbad this spring or summer. Then I could hang out with everyone’s favorite otter, Gary McIntire. He is awesome.